Data cleaning and mailing preparation
Data Cleansing Solutions
You've probably received mailings over the years that are addressed to you, but they are inaccurate. Mistakes can range from spelling your surname incorrectly to getting a line of your address wrong. Then, there's the issue of receiving the same mailing twice, simply because the business sending you the mailing did not have their database cleaned and checked before beginning the mailing process.
These mistakes have the knock-on effect of dramatically reducing response rates and costing businesses lost revenue.
There's also the thorny issue of legislation - if data is not screened before use to ensure that it complies with the Mailing, Telephone and Fax Preference Schemes, your business could be liable for a fine of £8,000.
Don't reduce the impact of your mailings with poor quality data!
We offer the following Data cleansing solutions that make common and even complex data mistakes a thing of the past.
Free of charge, we check your data to ensure that it’s suitable to mail out. We process it through an accredited data cleaning source. A report is then produced showing any inaccuracies in your data, including duplicates and missed or incorrect postcodes.
We can also check whether any of the individuals on your list have registered with the Mailing, Telephone or Fax Preference Schemes.
We also use our sophisticated in-house data software to detect what are known as " Fuzzy Matches" in your records. This is where a client or prospect has been registered on your list more than once, but because the details are slightly different, this double or often triple entry goes unnoticed. It's not unusual for at least 10% of a list to have Fuzzy Matches. The last thing that you want to do is to incur mailing and postage costs to multiple mail one person. Then there's the impact on your brand when a person receives multiple mailings from you.
Returns handling. Once we’ve mailed your campaign, we can also handle your returns. Returned mail is a valuable source of data, and it is important to keep these records up to date. We can create a data file for you giving reasons for return, ie
• Return to sender, address /company unknown, mail opt out
• Change of Company/Recipient Name, Change of Address
• Recipient Deceased
For many of our clients, we look after their database on a monthly basis, adding new client and prospect details, removing any incorrect or outdated information, basically ensuring that their database is fit for purpose and that it acts as a response maximising tool.
Talk to us to find out more about our Data Cleansing Solutions
