Data cleansing solutions

Data cleaning and mailing preparation

Data

Don’t reduce the impact of your mailings with poor quality data!

We offer the following Data Cleansing Solutions:-

Free Data Audit: Clients are able to make informed decisions about which services to apply to their data after reviewing their audit results. Free of Charge we can check if any of your records need updating.

We provide data cleansing and enhancement services, utilising a wide range of leading data sources, to improve the quality of business and consumer data.

Clean
Update names, addresses and telephone numbers to ensure that your communications are personalised, accurate and deliverable.

Validate individual and business contact information to ensure that direct mail is deliverable and will reach the intended recipient.

Suppress, by identifying:

  • Individual/business that have relocated
  • Individuals registered with Mailing & Telephone Preference Services
  • Deceased Individuals

Match. Stop! Mailing the same person twice (or more) because your data holds records that differ in one or more characters. These mistakes cost you money in print & postage, and also have the knock on effect of reducing response rates and alienating your customers or prospects and damaging your credibility.

Our intelligent deduplication software is a fast, simple and affordable way to effectively remove duplicate records from your database.

Returns handling. Once we’ve mailed your campaign, we can also handle your returns. Returned mail is a valuable source of data, and it is important to keep these records up to date. We can create a data file for you giving reasons for return, ie

  • Return to sender, address /company unknown, mail opt out
  • Change of Company/Recipient Name, Change of Address
  • Recipient Deceased

For many of our clients, we look after their database on a monthly basis, adding new client and prospect details, removing any incorrect or outdated information, thus ensuring that their database is fit for purpose and that it acts as a response maximising tool.

Talk to us to find out more about our Data Cleansing Solutions

We have used Broadwater Mailing for about two years and had nothing but exemplary service from the company. Broadwater Mailing are small enough to be flexible and large enough to cope with volumes of work. We have been particularly impressed with the attention to detail that Broadwater Mailing has shown in all of the jobs that they have done for us. Their advice regarding mailing decisions has certainly saved us money. We would have no hesitation in recommending Broadwater Mailing to other companies.

Peter, Education Publisher

Need a Data Cleansing quote?